Barbie or Betty? Preschool children's preference for branded products and evidence for gender-linked differences. [electronic resource]
- Journal of developmental and behavioral pediatrics : JDBP Aug 2003
- 219-24 p. digital
Publication Type: Journal Article
0196-206X
10.1097/00004703-200308000-00001 doi
Advertising Child, Preschool Female Humans Male Play and Playthings--psychology Sex Characteristics Socialization Surveys and Questionnaires United Kingdom