TY - GEN AU - Dutta-Bergman,Mohan Jyoti TI - The linear interaction model of personality effects in health communication SN - 1041-0236 PY - 2003///0220 KW - Acquired Immunodeficiency Syndrome KW - prevention & control KW - Adult KW - Analysis of Variance KW - Female KW - Humans KW - Linear Models KW - Male KW - Minnesota KW - Models, Psychological KW - Personality KW - Persuasive Communication KW - Social Marketing N1 - Publication Type: Clinical Trial; Journal Article; Randomized Controlled Trial UR - https://doi.org/10.1207/S15327027HC1501_5 ER -