Dutta-Bergman, Mohan Jyoti <br/><br/>
The linear interaction model of personality effects in health communication.  [electronic resource] 

 -  Health communication  2003 
 - 101-15 p.  digital 
<br/><br/> Publication Type: Clinical Trial; Journal Article; Randomized Controlled Trial 
<br/><br/><label>ISSN: </label>1041-0236 
<br/><br/><label>Standard No.: </label>10.1207/S15327027HC1501_5  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Acquired Immunodeficiency Syndrome--prevention & control<br/>Adult<br/>Analysis of Variance<br/>Female<br/>Humans<br/>Linear Models<br/>Male<br/>Minnesota<br/>Models, Psychological<br/>Personality<br/>Persuasive Communication<br/>Social Marketing