TY - GEN AU - De La Macorra,L TI - The social marketing of contraceptives in Mexico SN - 0192-1312 PY - 1988///0907 KW - Advertising KW - Americas KW - Central America KW - Commerce KW - Communication KW - Condoms KW - Contraception KW - Contraceptive Agents KW - Contraceptive Agents, Female KW - Contraceptives, Oral KW - Costs and Cost Analysis KW - Delivery of Health Care KW - Developed Countries KW - Developing Countries KW - Economics KW - Family Planning Policy KW - Family Planning Services KW - Health Planning KW - House Calls KW - Information Services KW - Latin America KW - Marketing of Health Services KW - Mass Media KW - Mexico KW - Newspapers as Topic KW - North America KW - Organization and Administration KW - Periodicals as Topic KW - Pessaries KW - Pharmacies KW - Private Sector KW - Product Packaging KW - Public Policy KW - Public Relations KW - Radio KW - Spermatocidal Agents KW - Vaginal Creams, Foams, and Jellies N1 - Publication Type: Journal Article ER -