TY  - GEN
AU  - Friedmann,Susan A
TI  - Ten steps to a successful trade show. A little planning can help prevent common marketing mistakes
SN  - 1094-1304
PY  - 2002///0404
KW  - Advertising
KW  - methods
KW  - Commerce
KW  - organization & administration
KW  - Exhibitions as Topic
KW  - Marketing of Health Services
KW  - Planning Techniques
KW  - United States
N1  - Publication Type: Journal Article
ER  -