Wardle, J <br/><br/>
Mass education for obesity prevention: the penetration of the BBC's 'Fighting Fat, Fighting Fit' campaign.  [electronic resource] 

 -  Health education research  Jun 2001 
 - 343-55 p.  digital 
<br/><br/> Publication Type: Journal Article; Research Support, Non-U.S. Gov't 
<br/><br/><label>ISSN: </label>0268-1153 
<br/><br/><label>Standard No.: </label>10.1093/her/16.3.343  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Adolescent<br/>Adult<br/>Aged<br/>Female<br/>Health Behavior<br/>Health Education--organization & administration<br/>Health Planning<br/>Humans<br/>Life Style<br/>Male<br/>Mass Media<br/>Middle Aged<br/>Obesity--prevention & control<br/>Persuasive Communication<br/>Program Evaluation<br/>Public Health<br/>United Kingdom