TY  - GEN
AU  - Botvin,J D
TI  - Be colorful and clever ... but please don't neglect the basics!
SN  - 1040-7480
PY  - 2001///0524
KW  - Advertising
KW  - statistics & numerical data
KW  - Data Collection
KW  - Geography
KW  - Hospitals, Community
KW  - organization & administration
KW  - Information Services
KW  - Internet
KW  - Marketing of Health Services
KW  - United States
N1  - Publication Type: Journal Article
ER  -