Gaedeke, R M <br/><br/>
Value of services provided by pharmaceutical companies: perceptions of physicians and pharmaceutical sales representatives.  [electronic resource] 

 -  Health marketing quarterly  1999 
 - 23-31 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>0735-9683 
<br/><br/><label>Standard No.: </label>10.1300/J026v17n01_03  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Attitude of Health Personnel<br/>Consultants<br/>Cost-Benefit Analysis<br/>Data Collection<br/>Drug Approval<br/>Drug Industry--economics<br/>Drug Information Services--standards<br/>Humans<br/>Marketing of Health Services--statistics & numerical data<br/>Persuasive Communication<br/>Physicians--psychology<br/>United States