TY  - GEN
AU  - Pinto,M B
TI  - On the nature and properties of appeals used in direct-to-consumer advertising of prescription drugs
SN  - 0033-2941
PY  - 2000///0707
KW  - Advertising
KW  - Drug Therapy
KW  - psychology
KW  - Humans
KW  - Periodicals as Topic
KW  - Persuasive Communication
N1  - Publication Type: Journal Article
UR  - https://doi.org/10.2466/pr0.2000.86.2.597
ER  -