Pinto, M B <br/><br/>
On the nature and properties of appeals used in direct-to-consumer advertising of prescription drugs.  [electronic resource] 

 -  Psychological reports  Apr 2000 
 - 597-607 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>0033-2941 
<br/><br/><label>Standard No.: </label>10.2466/pr0.2000.86.2.597  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Drug Therapy--psychology<br/>Humans<br/>Periodicals as Topic<br/>Persuasive Communication