Gotthoffer, A R <br/><br/>
Localization of relevant consequences in anti-drinking and driving PSAs (public service announcements): a new approach to targeting underage college students?  [electronic resource] 

 -  Health marketing quarterly  1999 
 - 17-37 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>0735-9683 
<br/><br/><label>Standard No.: </label>10.1300/j026v16n02_02  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Adolescent<br/>Adult<br/>Alcohol Drinking--prevention & control<br/>Attitude to Health<br/>Automobile Driving<br/>Focus Groups<br/>Health Education<br/>Health Services Research--methods<br/>Humans<br/>Interviews as Topic<br/>Marketing of Health Services--methods<br/>Mass Media<br/>Parents<br/>Persuasive Communication<br/>Students--psychology<br/>United States<br/>Universities