TY  - GEN
AU  - Koch,C S
AU  - Cunningham,L
TI  - The PRIMOe principle: physicians in product-line marketing
SN  - 0883-5381
PY  - 1987///0713
KW  - Hospital Units
KW  - statistics & numerical data
KW  - Institutional Management Teams
KW  - Marketing of Health Services
KW  - methods
KW  - Models, Theoretical
KW  - Organization and Administration
KW  - Physician Executives
KW  - Physician's Role
KW  - Role
KW  - United States
N1  - Publication Type: Journal Article
ER  -