Koch, C S <br/><br/>
The PRIMOe principle: physicians in product-line marketing.  [electronic resource] 

 -  Healthcare executive   
 - 40-3 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>0883-5381 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospital Units--statistics & numerical data<br/>Institutional Management Teams<br/>Marketing of Health Services--methods<br/>Models, Theoretical<br/>Organization and Administration<br/>Physician Executives<br/>Physician's Role<br/>Role<br/>United States