TY  - GEN
AU  - Nordstrom,R D
AU  - Horton,D E
AU  - Hatcher,M E
TI  - How to create a marketing strategy based on hospital characteristics that attract physicians
SN  - 0737-3252
PY  - 1987///0518
KW  - California
KW  - Factor Analysis, Statistical
KW  - General Surgery
KW  - Hospitals
KW  - statistics & numerical data
KW  - Marketing of Health Services
KW  - methods
KW  - Physicians
KW  - Planning Techniques
KW  - Referral and Consultation
KW  - standards
KW  - Surveys and Questionnaires
N1  - Publication Type: Journal Article
ER  -