TY - GEN AU - Perri,M AU - Dickson,W M TI - Consumer reaction to a direct-to-consumer prescription drug advertising campaign SN - 0737-3252 PY - 1988///0805 KW - Advertising KW - Community Participation KW - Data Collection KW - Drug Prescriptions KW - Humans KW - Statistics as Topic KW - United States N1 - Publication Type: Journal Article ER -