Perri, M <br/><br/>
Consumer reaction to a direct-to-consumer prescription drug advertising campaign.  [electronic resource] 

 -  Journal of health care marketing  Jun 1988 
 - 66-9 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>0737-3252 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Community Participation<br/>Data Collection<br/>Drug Prescriptions<br/>Humans<br/>Statistics as Topic<br/>United States