TY - GEN AU - Wagle,J S AU - Kizilbash,A H TI - The role of the chief marketing executive in hospitals. A survey SN - 0742-1478 PY - 1987///0831 KW - Data Collection KW - Health Facility Administrators KW - Hospital Administrators KW - Illinois KW - Marketing of Health Services KW - organization & administration KW - Models, Theoretical KW - Role N1 - Publication Type: Journal Article ER -