Wagle, J S <br/><br/>
The role of the chief marketing executive in hospitals. A survey.  [electronic resource] 

 -  Health care strategic management  May 1987 
 - 17-20 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>0742-1478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data Collection<br/>Health Facility Administrators<br/>Hospital Administrators<br/>Illinois<br/>Marketing of Health Services--organization & administration<br/>Models, Theoretical<br/>Role