Perri, M <br/><br/>
An exploratory analysis of consumer recognition of direct-to-consumer advertising of prescription medications.  [electronic resource] 

 -  Journal of health care marketing  Mar 1987 
 - 9-17 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>0737-3252 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Adolescent<br/>Adult<br/>Advertising--methods<br/>Attitude<br/>Community Participation<br/>Data Collection<br/>Drug Industry<br/>Drug Information Services<br/>Drug Prescriptions<br/>Female<br/>Humans<br/>Male<br/>Middle Aged<br/>Statistics as Topic<br/>United States