TY  - GEN
AU  - Moser,M
AU  - Alpern,B B
TI  - Creating a message for profit
SN  - 0025-7257
PY  - 1985///0827
KW  - Advertising
KW  - methods
KW  - California
KW  - Communication
KW  - Group Practice
KW  - organization & administration
KW  - Humans
KW  - Marketing of Health Services
N1  - Publication Type: Journal Article
ER  -