Kotler, P <br/><br/>
The role and development of marketing in today's health care institution.  [electronic resource] 

 -  Health care strategic management  Jan 1985 
 - 21-4 p.  digital 
<br/><br/> Publication Type: Interview 
<br/><br/><label>ISSN: </label>0742-1478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitals<br/>Marketing of Health Services--methods