Lamb, C W <br/><br/>
Has marketing been oversold to hospital administrators?  [electronic resource] 

 -  Journal of health care marketing  1982 
 - 43-6 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>0737-3252 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Health Facility Administrators<br/>Hospital Administrators<br/>Marketing of Health Services<br/>United States