Competing strategically through market orientation. [electronic resource]
- Journal of hospital marketing 1997
- 109-22 p. digital
Publication Type: Journal Article
0883-7570
10.1300/j043v12n01_07 doi
Analysis of Variance Attitude of Health Personnel Chief Executive Officers, Hospital--psychology Consumer Behavior Economic Competition Health Care Sector Health Care Surveys Hospitals, General--economics Humans Information Services Marketing of Health Services--statistics & numerical data Organizational Policy Quality of Health Care Role United States