Rapert, M I

Competing strategically through market orientation. [electronic resource] - Journal of hospital marketing 1997 - 109-22 p. digital

Publication Type: Journal Article

0883-7570

10.1300/j043v12n01_07 doi


Analysis of Variance
Attitude of Health Personnel
Chief Executive Officers, Hospital--psychology
Consumer Behavior
Economic Competition
Health Care Sector
Health Care Surveys
Hospitals, General--economics
Humans
Information Services
Marketing of Health Services--statistics & numerical data
Organizational Policy
Quality of Health Care
Role
United States