TY - GEN AU - McNamara,M TI - Market strategy: how to decide what to market test SN - 0957-7742 PY - 1998///0325 KW - Australia KW - Competitive Bidding KW - organization & administration KW - Cost Control KW - Decision Making, Organizational KW - Economic Competition KW - Evaluation Studies as Topic KW - Government Agencies KW - Humans KW - Military Personnel KW - Organizational Objectives N1 - Publication Type: Journal Article ER -