TY  - GEN
AU  - Jacobs,S
AU  - Nelson,A M
AU  - Wood,S D
TI  - Using research for successful Medicare and Medicaid risk marketing
SN  - 1064-5454
PY  - 1996///1227
KW  - Aged
KW  - Capitation Fee
KW  - Catchment Area, Health
KW  - Demography
KW  - Health Services for the Aged
KW  - Humans
KW  - Managed Care Programs
KW  - organization & administration
KW  - Marketing of Health Services
KW  - methods
KW  - Medicaid
KW  - Medical Indigency
KW  - Medicare
KW  - Organizational Objectives
KW  - Product Line Management
KW  - Risk Management
KW  - United States
N1  - Publication Type: Journal Article
ER  -