Willis, A K <br/><br/>
Customer delight and demand management: can they be integrated?  [electronic resource] 

 -  Hospital materiel management quarterly  Nov 1996 
 - 58-65 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>0192-2262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce--organization & administration<br/>Consumer Behavior<br/>Decision Making, Organizational<br/>Guidelines as Topic<br/>Humans<br/>Materials Management, Hospital<br/>Organizational Culture<br/>Organizational Objectives<br/>Total Quality Management<br/>United States