TY - GEN AU - Fisher,A B TI - Making change stick SN - 0015-8259 PY - 1995///0905 KW - Consumer Behavior KW - Emotions KW - Humans KW - Industry KW - organization & administration KW - Institutional Management Teams KW - Organizational Innovation KW - Psychology, Industrial KW - United States N1 - Publication Type: Journal Article ER -