Fisher, A B <br/><br/>
Making change stick.  [electronic resource] 

 -  Fortune  Apr 1995 
 - 121-2, 124, 128-31 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>0015-8259 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Emotions<br/>Humans<br/>Industry--organization & administration<br/>Institutional Management Teams<br/>Organizational Innovation<br/>Psychology, Industrial<br/>United States