TY  - GEN
AU  - Gruca,T S
AU  - Nath,D
TI  - The impact of marketing on hospital performance
SN  - 0883-7570
PY  - 1994///1122
KW  - Community-Institutional Relations
KW  - Data Collection
KW  - Decision Making, Organizational
KW  - Financial Management, Hospital
KW  - statistics & numerical data
KW  - Hospital Charges
KW  - Hospital-Physician Relations
KW  - Hospitals, Urban
KW  - economics
KW  - Hospitals, Voluntary
KW  - Marketing of Health Services
KW  - methods
KW  - Organizational Innovation
KW  - Professional Practice Location
KW  - Program Evaluation
KW  - Regression Analysis
KW  - United States
N1  - Publication Type: Journal Article; Review
UR  - https://doi.org/10.1300/J043v08n02_09
ER  -