Gruca, T S <br/><br/>
The impact of marketing on hospital performance.  [electronic resource] 

 -  Journal of hospital marketing  1994 
 - 87-112 p.  digital 
<br/><br/> Publication Type: Journal Article; Review 
<br/><br/><label>ISSN: </label>0883-7570 
<br/><br/><label>Standard No.: </label>10.1300/J043v08n02_09  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Community-Institutional Relations<br/>Data Collection<br/>Decision Making, Organizational<br/>Financial Management, Hospital--statistics & numerical data<br/>Hospital Charges<br/>Hospital-Physician Relations<br/>Hospitals, Urban--economics<br/>Hospitals, Voluntary--economics<br/>Marketing of Health Services--methods<br/>Organizational Innovation<br/>Professional Practice Location<br/>Program Evaluation<br/>Regression Analysis<br/>United States