Marketing the mental health care hospital: identification of communication factors. [electronic resource]
- Journal of hospital marketing 1994
- 43-66 p. digital
Publication Type: Journal Article; Review
0883-7570
10.1300/J043v08n02_06 doi
Analysis of Variance Community Participation--statistics & numerical data Community-Institutional Relations Health Services Research Hospital-Patient Relations Hospitals, Psychiatric--organization & administration Humans Marketing of Health Services--methods Persuasive Communication Surveys and Questionnaires United States