Shank, M D <br/><br/>
An internal marketing approach to total service quality: a guide for practitioners.  [electronic resource] 

 -  Journal of hospital marketing  1993 
 - 113-30 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>0883-7570 
<br/><br/><label>Standard No.: </label>10.1300/j043v08n01_09  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Guidelines as Topic<br/>Hospitals, Voluntary--standards<br/>Marketing of Health Services--organization & administration<br/>Organizational Culture<br/>Organizational Innovation<br/>Personnel Administration, Hospital<br/>Planning Techniques<br/>Staff Development<br/>Total Quality Management--organization & administration<br/>United States