Campbell, D P

Employee wellness program marketing: an organizational theory perspective. [electronic resource] - Health marketing quarterly 1992 - 5-17 p. digital

Publication Type: Journal Article

0735-9683

10.1300/J026v09n03_02 doi


Health Promotion--organization & administration
Hierarchy, Social
Industry--organization & administration
Marketing of Health Services--organization & administration
Models, Theoretical
Occupational Health Services--organization & administration
Organizational Culture
Organizational Objectives
Planning Techniques
United States