TY - GEN TI - Capital campaigns/Part I. Capital campaigning with the red, white and blue SN - 1040-7480 PY - 1992///0601 KW - Advertising KW - Financial Management, Hospital KW - methods KW - Financing, Construction KW - Fund Raising KW - organization & administration KW - Hospital Bed Capacity, 100 to 299 KW - Hospitals, Rural KW - economics KW - Intensive Care Units KW - Marketing of Health Services KW - Mass Media KW - Oregon KW - Persuasive Communication N1 - Publication Type: Journal Article ER -