Capital campaigns/Part I. Capital campaigning with the red, white and blue.  [electronic resource] 

 -  Profiles in healthcare marketing   
 - 34-43 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>1040-7480 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Financial Management, Hospital--methods<br/>Financing, Construction--methods<br/>Fund Raising--organization & administration<br/>Hospital Bed Capacity, 100 to 299<br/>Hospitals, Rural--economics<br/>Intensive Care Units--economics<br/>Marketing of Health Services--methods<br/>Mass Media<br/>Oregon<br/>Persuasive Communication