TY  - GEN
AU  - Burns,J
TI  - Advertising down, but marketing spending climbs; survey says focus is on targeting, not overviews
SN  - 0160-7480
PY  - 1992///0228
KW  - Advertising
KW  - trends
KW  - Budgets
KW  - Data Collection
KW  - Financial Management, Hospital
KW  - statistics & numerical data
KW  - Marketing of Health Services
KW  - United States
N1  - Publication Type: Journal Article
ER  -