Burns, J <br/><br/>
Advertising down, but marketing spending climbs; survey says focus is on targeting, not overviews.  [electronic resource] 

 -  Modern healthcare  Feb 1992 
 - 44 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>0160-7480 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--trends<br/>Budgets--trends<br/>Data Collection<br/>Financial Management, Hospital--statistics & numerical data<br/>Marketing of Health Services--trends<br/>United States