TY  - GEN
AU  - Rahtz,D R
AU  - Meadow,H L
TI  - An exploration into elderly consumers' responses to direct marketing appeals of health care
SN  - 0886-9723
PY  - 1991///0617
KW  - Aged
KW  - Data Collection
KW  - Female
KW  - Health Services for the Aged
KW  - statistics & numerical data
KW  - Humans
KW  - Long-Term Care
KW  - Male
KW  - Marketing of Health Services
KW  - Mid-Atlantic Region
KW  - Patient Acceptance of Health Care
KW  - Surveys and Questionnaires
N1  - Publication Type: Journal Article
UR  - https://doi.org/10.1300/J273v04n02_13
ER  -