Collier, D A <br/><br/>
New marketing mix stresses service.  [electronic resource] 

 -  The Journal of business strategy   
 - 42-5 p.  digital 
<br/><br/> Publication Type: Journal Article 
<br/><br/><label>ISSN: </label>0275-6668 
<br/><br/><label>Standard No.: </label>10.1108/eb039402  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce--organization & administration<br/>Consumer Behavior<br/>Marketing of Health Services--methods<br/>Organizational Innovation<br/>Product Line Management--methods<br/>United States