Health care innovations from the internal marketing perspective. [electronic resource]
- Journal of hospital marketing 1990
- 97-117 p. digital
Publication Type: Journal Article
0883-7570
10.1300/J043v04n01_08 doi
Diffusion of Innovation Hospital Administration--methods Humans Marketing of Health Services--organization & administration Models, Theoretical Motivation Nutritional Physiological Phenomena Organizational Innovation Patient Care Team--organization & administration United States