Brands as Intentional Agents Framework: How Perceived Intentions and Ability Can Map Brand Perception. [electronic resource]

By: Contributor(s): Publication details: Journal of consumer psychology : the official journal of the Society for Consumer Psychology Apr 2012ISSN:
  • 1057-7408
Online resources: In: Journal of consumer psychology : the official journal of the Society for Consumer Psychology vol. 22
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Publication Type: Journal Article

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