Direct-to-consumer advertising of prescription drugs: balancing benefits and risks, and a way forward. [electronic resource]
Producer: 20071019Description: 360-2 p. digitalISSN:- 0009-9236
- Consumer Product Safety
- Drug Industry -- economics
- Drug Information Services -- economics
- Drug Prescriptions
- Drug Therapy -- economics
- Drug and Narcotic Control
- Drug-Related Side Effects and Adverse Reactions
- Health Knowledge, Attitudes, Practice
- Health Promotion
- Humans
- Marketing of Health Services -- economics
- Mass Media
- Models, Econometric
- Patient Education as Topic
- Persuasive Communication
- Physician's Role
- Practice Patterns, Physicians'
- Product Surveillance, Postmarketing
- Risk Assessment
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Publication Type: Comment; Journal Article
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