Localization of relevant consequences in anti-drinking and driving PSAs (public service announcements): a new approach to targeting underage college students? [electronic resource]
Producer: 19990818Description: 17-37 p. digitalISSN:- 0735-9683
- Adolescent
- Adult
- Alcohol Drinking -- prevention & control
- Attitude to Health
- Automobile Driving
- Focus Groups
- Health Education
- Health Services Research -- methods
- Humans
- Interviews as Topic
- Marketing of Health Services -- methods
- Mass Media
- Parents
- Persuasive Communication
- Students -- psychology
- United States
- Universities
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Publication Type: Journal Article
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