Using research for successful Medicare and Medicaid risk marketing. [electronic resource]
Producer: 19961227Description: 30-8 p. digitalISSN:- 1064-5454
- Aged
- Capitation Fee
- Catchment Area, Health
- Demography
- Health Services for the Aged
- Humans
- Managed Care Programs -- organization & administration
- Marketing of Health Services -- methods
- Medicaid -- organization & administration
- Medical Indigency
- Medicare -- organization & administration
- Organizational Objectives
- Product Line Management
- Risk Management
- United States
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Publication Type: Journal Article
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