Marketing and psychophysics: cornflakes and Stevens' power function.

Clayson, D E

Marketing and psychophysics: cornflakes and Stevens' power function. [electronic resource] - Perceptual and motor skills Apr 1994 - 593-4 p. digital

Publication Type: Journal Article

0031-5125

10.2466/pms.1994.78.2.593 doi


Choice Behavior
Cost-Benefit Analysis
Edible Grain
Food Handling--economics
Humans
Optical Illusions
Psychophysics
Size Perception