How the elderly perceive television commercials.

Schreiber, E S

How the elderly perceive television commercials. [electronic resource] - The Journal of communication 1980 - 61-70 p. digital

Publication Type: Journal Article

0021-9916

10.1111/j.1460-2466.1980.tb01770.x doi


Advertising
Aged--psychology
Aging
Attitude
Female
Humans
Male
Television