The orienting response as an index of mass communication effect.

Fletcher, J E

The orienting response as an index of mass communication effect. [electronic resource] - Psychophysiology Nov 1971 - 699-703 p. digital

Publication Type: Journal Article

0048-5772

10.1111/j.1469-8986.1971.tb00507.x doi


Acoustic Stimulation
Advertising
Attention
Communication
Female
Galvanic Skin Response
Humans
Male
Memory
Models, Neurological
Orientation
Radio
Semantic Differential
Sound