Can Liking, Commenting, and Sharing Enhance Persuasion? The Interaction Effect between Modality Interactivity and Agency Affordances on Smokers' Quitting Intentions.

Oh, Jeeyun

Can Liking, Commenting, and Sharing Enhance Persuasion? The Interaction Effect between Modality Interactivity and Agency Affordances on Smokers' Quitting Intentions. [electronic resource] - Health communication 11 2020 - 1593-1604 p. digital

Publication Type: Journal Article

1532-7027

10.1080/10410236.2019.1654172 doi


Emotions
Humans
Intention
Persuasive Communication
Smokers