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The value of leading customers in a crowdfunding-based marketing pattern.

Zhao, Jingjing

The value of leading customers in a crowdfunding-based marketing pattern. [electronic resource] - PloS one 2019 - e0215323 p. digital

Publication Type: Journal Article; Research Support, Non-U.S. Gov't

ISSN: 1932-6203

Standard No.: 10.1371/journal.pone.0215323 doi

Subjects--Topical Terms:
Humans
Marketing
Models, Economic

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