Emotional expressions in antismoking television advertisements: consequences of anger and sadness framing on pathways to persuasion.

Kim, Sunny Jung

Emotional expressions in antismoking television advertisements: consequences of anger and sadness framing on pathways to persuasion. [electronic resource] - Journal of health communication 2014 - 692-709 p. digital

Publication Type: Journal Article; Randomized Controlled Trial

1087-0415

10.1080/10810730.2013.837550 doi


Adolescent
Advertising--methods
Anger
Attitude to Health
Emotions
Empathy
Female
Humans
Intention
Male
New England
Persuasive Communication
Smoking--psychology
Smoking Prevention
Students--psychology
Television
Tobacco Industry
Universities
Young Adult